If you think over the initial purpose of the site it will be spreading information with the goal to make the company more successful. How can success be measured? With profit, of course.
Internet resource must be effective, it may be provided by carefully prepared information which is popular, up-to-date, available in search systems and correct expectations about the target audience.
Prior site audit analysis will help you to achieve the most effect in your site work.
Site Promotion ways in Internet
Popularization or site promotion is based on several stages:
- Site content optimization
- Innerlink structure development
- Meta-tag optimization and creation
- Site structure and information reorganization
- Link exchange with topical resources
Besides the above mentioned there exist a lot of other varients in site promotion.
The most effective one is site promotion in search systems.